
we believe in
fewer, better
The wellness space is, well... overwhelming. We're here to cut through the noise and provide you with the short list of tried and true daily essentials. The ones that really make a difference in how you feel and thrive.
It's our mission to source the best products with the cleanest ingredients - no toxins, junk, fillers, gums, artificial anything or gimmicks. Just no-brainer swaps and only the most impactful additions to your wellness routines, so you can crack on with living well.
how do we pick keepers?
best-in-class
- every product must meet a high standard of effectiveness and craftsmanship
- proven track records or exceptional ingredients
- cult favourites and well loved
clean
- transparent ingredient lists and sourcing
- non-toxic formulations without any artificial, synthetic or unnecessary ingredients
intentional
- supports mindful daily practices and meaningful routines
- nothing frivolous - everything serves a clear purpose and is highly effective
conscious
- sustainable packaging and production where possible
- ethical brand practices and fair labor standards
- priority for UK-made products when quality allows

we'd love to hear from you
Stay on the lookout More essentials dropping soon